Web Survey Bibliography
The next frontier of data collection is here. This presentation will discuss how research practitioners and end users are making use of the "anytime, anywhere" data collection capabilities offered by mobile interviewing technologies. The presentation will also compare and contrast available mobile text, web, and voice technologies and show how they are being applied to achieve representative samples. The author will present short case studies demonstrating when and how to effectively use mobile interviewing for surveys, diaries, and ethnographies, as well as how to choose the best technique for a study. The practical limitations of mobile interviewing will also be discussed.
The second half of this presentation will focus on a detailed discussion of the advantages of mobile interactive voice response (IVR) interviewing as a viable alternative to online interviewing based on findings from a recent study conducted by the author. In this study, four cells were tested to compare response rates and times between 1) respondents invited to take an online survey by mobile text; 2) respondents invited to take an automated IVR survey by mobile text; 3) respondents invited to take either an online survey or automated IVR survey by mobile text (respondents could select either option); and 4) respondents invited to take an online survey by email.
The results of the study support the use of mobile text message invitations to increase response rates to online surveys, as well as the use of mobile IVR as a viable alternative to online surveys when speed of data collection is a priority, such as for polling or other time-sensitive research.
Homepage(abstract)/(presentation)
Web survey bibliography - Mobile phone surveys (305)
- Best practices in mobile research; 2009; Zahariev, M., Ferneyhough, C., Ryan, C.
- Mobile interviewing; 2009; Lavine, S.
- The Coverage Bias of Mobile Web Surveys Across European Countries ; 2009; Fuchs, M., Busse, B.
- Using mobile phones for survey research A comparison with fixed phones ; 2009; Vicente, P., Reis, E., Santos, R.
- Conducting Mobile Surveys: A Hands-on Introduction to an Innovative Research Mode; 2009; Pferdekämper, T., Melcher, T.
- Declining Working Phone Rates Impact Sample Efficiency; 2009; Piekarski, L.
- Characteristics of Cell Phone Only, Listed, and Unlisted Telephone Households; 2009; Tarnai, J., Schultz, R., Moore, D.
- Cell Phone-Only Households: A Good Target for Internet Surveys?; 2009; Bates, N.
- The potential of mobile research: Implications for the future and the role of industry standards; 2009; Nelson, Li.
- Are people sharing their mobile phones? Selection probabilities in cellular telephone surveys; 2009; Fuchs, M., Busse, B.
- Survey cooperation: response to initial and follow-up requests - Recent experiences from the recruitment...; 2009; Bartsch, S., Engel, U., Schnabel, C., Vehre, H.
- Using Mobile Phones to Administer a Working Memory Updating Task in a Survey - Cognitive Performance...; 2009; Schmiedek, F., Riediger, M., Lindenberger, U., Wagner, G. G.
- Accessibility of individuals for mobile phone surveys; 2009; Gabler, S., Häder, S.
- Mobile Phone Surveys in Germany – Response rates and response behaviour; 2009; Hader, S., Schneiderat, G.
- Are Respondents Sharing their Mobile Phones? Preliminary results based on a mobile phone panel in Germany...; 2009; Fuchs, M.
- Representativeness of Mobile Internet Surveys - A comparative study of CAMI vs. CATI ; 2009; Maier, U., Neubarth, W., Grosser, A., Hombach, A.
- Diffusion of Mobile Services Adoption in Taiwan; 2009; Doong, H.-S., Wang, H.-C.
- Potential Of The Mobile Internet - What You Ask Is What You Get; 2009; Neubarth, W., Maier, U., Geißlitz, A.
- Measuring Network Quality: Strengths and Weaknesses of different Evaluation Methods (SMS, w@p and web...; 2009; Wallisch, A., Schwab, H.
- Understanding the willingness to participate in mobile surveys: Exploring the role of hedonic, affective...; 2009; Bosnjak, M., Metzger, G.
- Integrating Mobile Surveys into digital market research: Recommendations for Mobile Panel operation...; 2009; Friedrich-Freksa, M., de Groote, Z., Metzger, G.
- Measurement options, measurement error, and usability in mobile surveys; 2009; Pferdekämper, T., Bosnjak, M., Metzger, G.
- Short Message Service (SMS) Technology in Alcohol Research-A Feasibility Study; 2009; Kuntsche, E., Robert, B.
- The Mobile-only Population in Portugal and Its Impact in a Dual Frame Telephone Survey; 2009; Vicente, P., Reis, E.
- Doing surveys where it matters - the GPS-age and privacy. How the MR industry can do surveys where the...; 2009; Tjostheim, I., Fritsch, L.
- Mobility, Flexibility and Identity - How the use of mobile questionnaires improves the data quality...; 2009; Hellwig, O., Wirth, T.
- Evaluating two different mobile survey approaches: personal mobile panel research and ad-hoc mobile...; 2009; Friedrich-Freksa, M., Metzger, G.
- Anytime, Anywhere Mobile Interviewing: Comparing Mobile Voice and Web Response Patterns; 2009; Petit, F. C.
- Using mobile phones to measure TV-broadcast quality; 2009; Wieland, J. L., Puggaard, B.
- Using mobile research to get to the heart of branding and marketing effectiveness right now; 2009; Day, D.
- Addressing the Cell Phone-Only Problem: Cell Phone Sampling Versus Address Based Sampling; 2009; W., Daily, G., Shuttles, D. C., Bourquin, C., Yancey, L. T.Link, M. W.
- Smartphones: An Emerging Tool for Social Scientists; 2009; Raento, M., Oulasvirta, A., Eagle, N.
- Mobile phone surveys in mixed mode environment; 2009; Vehovar, V.
- Designing a Web-Based Survey Tool for small businesses and non-profit organizations; 2008; Zhang, D.
- Social desirability bias in CATI, IVR and Web surveys: The effects of mode and question sensitivity; 2008; Kreuter, F., Presser, S., Tourangeau, R.
- Testing survey questions; 2008; Campanelli, P.
- Telephone survey methodology: Adapting to change; 2008; Tucker, C., Lepkowski, J. M.
- Sample factors that influence data quality; 2008; Gailey, R., Teal, D., Haechrel, E.
- Privacy, confidentiality, and response burden as factors in telephone survey nonresponse; 2008; Singer, E., Presser, S.
- Modeling campaign dynamics on the web in the 2008 National Annenberg Election Study; 2008; Johnston, R.
- Mobile web surveys: A preliminary discussion of methodological implications; 2008; Fuchs, M.
- Evaluation of Sample Designs for Telephone Surveys That Include Cell Phones; 2008; Steeh, C. G.
- Costs and Benefits from Conducting a Supplemental Sample of Cell Phone Numbers in National RDD Surveys...; 2008; Kennedy, C.
- Cell Phone Interviewing; 2008; Lee, R. H.
- Interviewing with Cell Phones: Trends and Effects on Data Quality and Operation Costs; 2008; Leissou, E., Gouskova, E., McGonagle, K., Beaule, A., Stafford, F.
- The Good, the Bad, and the Ugly of Cell Phone Surveying; 2008; Barron, M.
- Experiments in Mobile Web Survey Design; 2008; Peytchev, A., Hill, C.
- Mobile Research: Five Ways To Collect Data Using Mobile Devices; 2008; Conry, S.
- “R U in the Network?!” Using Text Messaging Interfaces as Screeners for Working Cell Phone...; 2008; Buskirk, T. D., Rao, K., Callegaro, M., Arens, Z., Steiger, D. M.
- Sampling & Weighting Cell Phone Samples to Supplement RDD Surveys; 2008; Brick, J. M., Edwards, W. S., Lee, Sunghee